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5 Tips to Optimize Your Betterment Strategy

As one of the oldest robo-advisors around, Betterment has redefined investing. Those who couldn’t fathom investing before are now doing so without thinking twice. As a result, Betterment’s assets under management is in the tens of billions.

While Betterment makes things easy, that doesn’t mean there can’t be missteps. Betterment has several different account types, investment goals, and custom portfolios. Thus, these tips will help set you on the right path to help you optimize your Betterment strategy.

1. Choose the Right Account Type

First and foremost is choosing the right account type. Betterment has several different account types these days, and its setup wizard can be a bit confusing. There is oftentimes overlap between the choices you see when creating an account.

Here is a quick breakdown of the types of accounts you can create in Betterment:

2. Choose the Right Goal

Now that we have our account type, the next step is to invest your money in a specific goal or goals. The purpose of goals is to give your money a purpose. In other words, goals don’t materially change how your account works. The idea is to create buckets so you know exactly what you are working toward.

Here are the goals Betterment offers:

3. Select the Right Portfolio

These days, Betterment has a large selection of custom portfolios. These portfolios are useful for those who want to be more intentional about how they invest. Fortunately, the description of each portfolio is fairly straightforward.

If you are a brand-new investor and have no idea what to do here, you can’t go wrong with the Betterment Core portfolio. It’s simply referred to as “Betterment portfolio” in the screenshot above.

The second portfolio listed is Cash Reserve, which you probably aren’t looking for if you are wanting to invest and build wealth. The same likely goes for Target Income.

The other main choices for building wealth, then, are the Goldman Sachs Smart Beta portfolio and the Socially Responsible Investing portfolios. Let’s briefly review each of them. Specifically, how are these portfolios “better” than the core portfolio?

Goldman Sachs Smart Beta

As you may have guessed, this portfolio is managed by Goldman Sachs. It is essentially a more actively-managed portfolio that looks to eek out better returns or reduce volatility. However, according to, its historical returns since 2013 are just 6%. As you can see from the graph on the page, its performance is hardly any different than that of the S&P 500.

Socially Responsible Investing

Betterment’s Socially Responsible Investing portfolios are different. The goal is less about increasing performance and more about investing in companies with strong environment, social, and governance (ESG) indicators.

That being said, an independent analysis by Morgan Stanley of 11,000 mutual funds from 2004 to 2018 couldn’t identify a meaningful drop in performance for ESG investing. The paper even goes so far as to say these funds have less downside risk than traditional funds.

4. Properly Manage Your Allocation

Managing your allocation properly is an important part of optimizing your investment strategy. In the case of investing for retirement, this means adjusting your stock/bond allocation so you aren’t exposed to too much risk just before retirement.

When considering your  asset allocation by age, there are some rules of thumb you can use. One is the 100 minus age rule, where your stock allocation is 100 minus your age. So if you are 30, you subtract your age from 100 to get 70% stocks. This is something you can adjust every few years.

However, why complicate things if you don’t have to? After all, automation is the name of the game with Betterment. And thankfully, Betterment has an option to adjust your allocation automatically.

You could always adjust your allocation on your own, but Betterment aims to do so as tax-efficiently as possible. For the average investor, this is a great feature and worth using to their advantage.

5. Invest Regularly and Stay the Course

This is the most important tip, especially when saving for long-term goals like retirement. You can rebalance regularly, invest in assets that perform well, and minimize taxes. All of these things are great, but none of them hold a candle to the power of compounding interest. For instance, investing $400 per month at a 7% rate of return over 30 years will leave you with $491,722.

But the kicker is that only $144,100 of that money is your contribution. The other portion, nearly $350,000 is pure interest.

Indeed, nothing tops compound interest. For the best results, choose an investing strategy and stay the course for the long haul.

If you’d like to get started building wealth,  head over to Betterment and create your first portfolio.

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